About Novia

Everything you need. One trusted destination.

To become a trusted digital destination where people can discover and access an expanding range of essential services, beginning with travel and accommodation in Nigeria — early stays on the launch list include Lagos, Abuja, Obudu, Yankari and Calabar.

Founded by Habibullah Ibrahim Mohammed, Mohammed Ahmed Baiyee and Mohammed Abubakar Manzo.

Traveller in a yellow jacket preparing a drone in the mountains
Our Story

A digital platform for people who want a simpler way to access services.

To simplify how people discover, compare, and access services by building a connected digital platform that brings people and relevant service providers closer together.

The initial market is Nigeria, with international expansion as a long-term ambition. The first service focus is travel and accommodation. The longer-term vision is to expand into other essential service categories.

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Launch Market: Nigeria
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Initial Focus Areas
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Audience Pathways
Brand Values

The values behind the platform.

Six commitments shape how we plan, build and grow Novia.

Wooden boardwalk leading to overwater bungalows on turquoise sea

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Trust and transparency

Trust and transparency

Honest about what Novia is today and clear about what comes next.

Outdoor circular seating with white cushions by a pool overlooking tropical trees and ocean

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Simplicity and convenience

Simplicity and convenience

Finding and comparing services should feel simple from the very first visit.

Woman in a red dress and white hat walking on a pier toward a blue lake

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Accessibility and inclusivity

Accessibility and inclusivity

Designed for everyone, with clarity and readability at the core.

Backpacker hiking on a mountain trail under a clear blue sky

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Innovation with purpose

Innovation with purpose

Technology is worth building when it removes friction for real people.

Wooden pier with ropes leading to a green island over clear turquoise sea

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Meaningful connections

Meaningful connections

Bringing people and the right service providers closer together.

Traveller with arms outstretched on a beach with rocky hills behind

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Sustainable growth and continuous improvement

Sustainable growth and continuous improvement

Growing carefully, so every step forward lasts.

Travel ✦ Stays ✦ Services ✦ Discover ✦ Compare ✦ Travel ✦ Stays

Our Roadmap

How Novia moves from idea to platform, one stage at a time.

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Scroll to follow the build. Each stage lights up as you reach it.

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Man standing near a tree on a riverbank at sunset

Stop 01 · Define

Define the destination

Novia starts as an idea: one trusted place to discover, compare and access services.

Man and woman hiking on a mountain trail with backpacks and trekking poles

Stop 02 · Build

Build the brand

Introduce the company, establish credibility and invite early interest.

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Boat bow facing turquoise water with green limestone cliffs

Stop 03 · Focus

Travel comes first

Travel and accommodation form the initial focus, beginning with Nigeria.

Hiker with a red backpack looking at a tall rocky island covered with greenery

Stop 04 · Connect

Partner early

Businesses can join before launch and help shape how services get listed.

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Woman in a red dress and sunhat standing on a rocky peak overlooking mountains

Stop 05 · Launch

Open the platform

Customers discover, compare and access services in one trusted destination.

Why Novia

Why Novia, why now

Everything we build stands on four promises.

Blue icon of a person writing with a pen on paper at a desk

Transparent by design

Honest about what Novia is today: a platform in development with a clear path ahead.

Blue suitcase icon with a paper airplane and swoosh lines

Simple to use

Discovering and comparing services should feel easy from the very first visit.

Blue water droplet icon with waves and an upward arrow

Accessible for everyone

A destination built to work for every user, with clarity at the core.

Blue icon of a hand holding a group of people

Growth with purpose

Expanding beyond travel over time, adding services only when they truly help.

The Focus

Glimpses of the focus ahead.

Travel and accommodation first: the categories Novia plans to launch with.

Woman in a flowing yellow dress and large hat on a rock overlooking a green island and blue sea
Destinations
Modern white beachfront house with a pool, palm trees, and clear blue ocean
Stays
Man with a backpack standing on a rocky hill overlooking a lake and mountain range
Experiences
Hiker with poles walking on snow toward a sharp mountain peak
Travel

One destination is taking shape.

Novia is a digital services platform in development, starting with travel and accommodation in Nigeria, and expanding to more essential services over time.